The latest addition to our tribe of eyewear brands, HEY FRANKIE has been designed in close collaboration with my teenage daughter Jemima and a bunch of her friends. From logo concept right through to product and packaging development, the girls have creatively directed the process as a collective, with just a little production guidance from me! It’s been a labour of love and a whole lotta fun, bringing this collection to life! We hope you love it as much as we do.